Choosing the right social media channel blog post

I wrote this blog post for the B2B SaaS company Fresh Relevance before they were acquired by dotdigital. This was a blog post on choosing the right social media channels to inspire eCommerce customers.

What I learned & results

I researched all the popular social media channels, ensuring I knew what type of business and content would work on each one. These included Facebook, Twitter (now X), Instagram and Pinterest. In a later blog post for the company, I also included TikTok.

I also maintained brand guidelines, writing in American English and aligning my voice with their previously published copy.

In the end, this post helped customers learn about social media strategies, as well as helped upsell with their other integrations.