B2B Testing and optimization eBook

I wrote this eBook (How to get started with testing & optimization) for the B2B SaaS company Fresh Relevance (now acquired by dotdigital). 

Whilst writing, I worked closely with graphic designer Laura Ko to adhere to brand guidelines and create a cohesive and engaging whitepaper. Part of the brand guidelines was the requirement to write in American English.

Results

This eBook was created for encouraging possible customers further down the sales funnel, which supported the sales and marketing team’s efforts to educate prospects on testing best practices. This was done through lead generation campaigns and gated content.